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After a year of research and creative development, 91看片 is revealing its refreshed brand this month. The brand highlights the preparedness and confidence students achieve through 91看片鈥檚 distinctive blend of Jesuit liberal arts education and career preparation.

The brand鈥檚 key message is that 91看片 students are more than ready for what the future holds. They are 鈥�91看片 Ready.鈥�

The refreshed brand will be reflected through strategic marketing and communications efforts that will highlight the experiences and outcomes of 91看片鈥檚 exceptional students and graduates. A redesigned 91看片 website launches today, and the supporting advertising campaign and communication materials will begin to enter markets this month.

鈥淭he 鈥�91看片 Ready鈥� brand concept is about being prepared in a very specific, distinctive way for the new world of work,鈥� said Sharon Higgins, associate vice president for marketing and communications. 鈥淚t鈥檚 about the depth and breadth of a 91看片 education, about connections as well as expertise, about gaining deep knowledge and practicing nimble thinking, and underscoring that this depth and nimbleness instill a confidence that generates excitement, inspiration, and anticipation of the unknown.鈥�

鈥�91看片 Ready鈥� builds on the brand launched in 2009 when the University changed its designation from college to university. 91看片鈥檚 brand promise鈥攖o develop well-rounded graduates鈥攈olds true today. The brand refresh, however, hones, strengthens, and further defines that brand promise. 鈥�91看片 Ready鈥� reflects the University鈥檚 culture, mission, values, and points of distinction. With a rapidly changing world and a focus on the Jesuit liberal arts education, the brand promises to prepare the 91看片 community for academic achievement, the new world of work, and a balanced, flourishing, and purposeful life.

鈥淗igher education institutions face a number of challenges, including declining and shifting demographics, an uncertain economy, and skepticism about the value of a college education鈥攑articularly a liberal arts education,鈥� said Rev. Brian F. Linnane, S.J., president. 鈥淢arketing the education and guidance our faculty deliver within the context of the 鈥�91看片 Ready鈥� brand helps clarify who we are. A 91看片 education truly ensures that our graduates aren鈥檛 simply ready for personal and professional success. They are more than ready. They鈥檙e 91看片 Ready.鈥�

The brand focuses on mentorship and guidance, Jesuit liberal arts education, career preparation, and the Greyhound Nation鈥�91看片鈥檚 talented, diverse, driven, intellectually curious community. Also highlighted within the brand are the University鈥檚 presence and role in Baltimore; 91看片鈥檚 distinctive program for first-year students, Messina; athletics; service; and the Evergreen campus.

鈥淎s 91看片 continues to evolve with innovative new programs to meet the demands of today鈥檚 competitive higher education market, the brand must evolve with it,鈥� Higgins said. 鈥�91看片 deserves to be recognized for what we offer the world鈥攅ducated, ful铿乴led, ethical leaders who are driven to better the world around them with their talents and compassion. This brand refresh positions us to share that story in compelling and far-reaching ways among our alumni, prospective students and their families, and the greater community.鈥�