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This subject takes a comprehensive and balanced look at the changing world of mass media. Through the different topics studied, the students will gain a global perception of the history and evolution of the mass media and will obtain a general understanding in the usage and effect of different media.

On completing the course, students will be able to:

1. Locate the roles and functions of mass communication.
2. Discuss the dynamics of mass media.
3. Present the usage and effects of mass communication in a teamwork setting.