Communication & Media Studies

The Evolution of Advertising in Malaysia

By Intan Abida binti Abu Bakar
The future of advertising in Malaysia holds significant promise and presents exciting opportunities for growth and innovation.

Redefining the Value of Higher Education: Beyond Degrees and Wages

By Dr Serena Leow Wai Yee
Why are many high school leavers not interested in pursuing higher education?

Much Ado ÌÇÐÄÔ­´´â€¦ ChatGPT

By Priyadharshini Ahrumugam
The emergence of ChatGPT, an AI chatbot utilising natural language processing, raised concerns in education about increased plagiarism and weakened critical thinking.

Saudi Arabia's COVID-19 Crisis Communication

By Dr Norizzati Azudin
Dive into the Saudi Ministry of Health's strategic use of Twitter amid the COVID-19 outbreak.

Online Neighbourhood Communities

By Associate Professor Dr Pauline Pooi Yin Leong
How has the Internet changed the concept of neighbourhood communities? What makes one online community more successful than the other? Is content moderation important in online communities?

Qarlene Rishiqa: Creating History and Conquering the Airwaves

An alumna from the BA (Hons) in Communication course, Qarlene’s time at ÌÇÐÄÔ­´´ taught her how to deal with curveballs and turn them around to her advantage.

Navigating the ChatGPT Landscape in Education: Empowerment vs. Dependence

By Professor Dr Bradley Freeman
This article emphasizes the importance of educators, policymakers, and technologists collaborating to develop best practices, fostering responsible AI use in the classroom while nurturing a generation of informed and responsible digital citizens. Discover the key to unlocking the technology's full…

Felica Tan Hwee Ling: Discovering New Pathways Through Digital Communication

From being a pure Science stream student in MUFY to pursuing a Master of Social Sciences in Communication, Felica Tan Hwee Ling’s Sunway experience shifted her education trajectory in a major way. A continuing scholarship led her to the BA (Hons) in Communication programme, where she cultivated an…

The Curious Case of Commodity Fetishism

By Priyadharshini Ahrumugam
Commodity fetishism is a unique situation where the public may find their identity as an extension of the expensive products they own. This is because there is a symbolic value that products possess according to scholars of media and advertising.  

Academic Integrity Post-pandemic: Deception and Dishonesty in the Digital Age

By Vijaya Sooria Sangaran Kutty
This article covers what constitutes academic integrity, specifically focusing on the sharp increase in dishonest behaviours among students of higher learning during the pandemic. Why do students resort to cheating? Why should educators be aware of this issue?

The Power of Suggestion: Simple Tips for Daily Life

By Srikumar Ramayan
The concern that one should have while providing suggestions is whether one has an in-depth understanding of both the 'science of suggestion' and 'auto-suggestion’. This article depicts the power of suggestions by providing some real-life examples of the situation in which suggestions take place.…

Tan Yin Bei: In Active Pursuit of New Opportunities

An alumna from the BA (Hons) in Communication March 2022 cohort, Tan Yin Bei has learned the importance of seizing new opportunities.